Between Product and Partnerships
Building integrations and a SaaS ecosystem requires close collaboration between product, tech partnerships, and other GTM and technical teams. We're talking to product, partnership, and engineering leaders about how to build, support, and scale integrations and SaaS ecosystems that result in happier customers and more revenue. Watch or listen on YouTube and most podcast directories.
Want to access more content on integrations, APIs, and technology partnerships? Check out our blog and resources page here:
Blog - https://www.pandium.com/blog
Resources - https://www.pandium.com/resource-center
Between Product and Partnerships
From AppExchange to Canva: Lessons from Two Decades in Ecosystems With Indy Sen
In this episode of Between Product and Partnerships, we sit down with Indy Sen, Product Marketing Manager for Ecosystem at Canva, to explore what it really takes to build a thriving SaaS platform and developer ecosystem.
Indy shares hard-earned lessons from his career shaping ecosystems at Salesforce, Box, MuleSoft, Google, and now Canva. From launching on the early Salesforce AppExchange to scaling developer engagement at global companies, Indy dives into what’s changed (and what hasn’t) when it comes to partnerships, platform strategy, and developer marketing.
By the way, Indy is running the London Marathon and raising funds for cancer research. Support the cause here:
https://secure.acsevents.org/site/STR?fr_id=109250&pg=personal&px=59788306
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To access more resources and content on technology partnerships, integrations, and APIs, check out our blog and resources page below
Blog: https://www.pandium.com/blog
Tech Partnerships & Product Management Resources: https://www.pandium.com/resource-center