Creating a High-Impact Integration Strategy for 2025

As SaaS companies navigate 2025, building integration strategies that drive growth, retain customers, and adapt to evolving partner ecosystems is essential.

In this conversation, we spoke with Product Managers and Technology Partnerships Leaders at Justuno, Triple Whale, and Gorgias who’ve successfully tackled integration challenges.

Our panelists share:
- Why a robust integration strategy important in 2025 including trends to look out for
- Frameworks for prioritizing integrations that deliver the greatest impact.
- Aligning GTM goals with integration planning 

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This podcast is hosted by Pandium, the only embedded integration platform that facilitates faster code-first development of integrations, allowing B2B SaaS companies to launch integrations at scale without sacrificing customization and control.

Learn more about Pandium here: https://www.pandium.com/

To access more resources and content on technology partnerships, integrations, and APIs, check out our blog and resources page below

Blog: https://www.pandium.com/blog

Resources on Technology Partnerships, Integrations, and APIs: https://www.pandium.com/ebooks

Chapters

• 0:00 Intros
• 3:15 Why a robust integration strategy matters in 2025
• 9:07 Aligning GTM goals with integration planning
• 14:50 Gathering data to prioritize integrations
• 23:01 2025 Trends for APIs and Integrations
• 28:10 "Future-proofing" integration strategy
• 32:41 Lessons learned from building integrations that didn’t drive the expected ROI
• 38:00 Takeaways for your 2025 integration strategy