Between Product and Partnerships
Building integrations and a SaaS ecosystem requires close collaboration between product, tech partnerships, and other GTM and technical teams. We're talking to product, partnership, and engineering leaders about how to build, support, and scale integrations and SaaS ecosystems that result in happier customers and more revenue. Watch or listen on YouTube and most podcast directories.
Want to access more content on integrations, APIs, and technology partnerships? Check out our blog and resources page here:
Blog - https://www.pandium.com/blog
Resources - https://www.pandium.com/resource-center
Between Product and Partnerships
Build vs Buy: How to Choose the Right Integration Strategy for Your B2B SaaS Business
Justuno is a website marketing automation platform that's tried a lot of different strategies for speeding up the development of integrations their customers need.
From building integrations in-house to outsourcing to different varieties of embedded integration platforms, Justuno has tried a variety of integration strategies.
Their CTO and Director of Partnerships share the pros and cons of each strategy, and what B2B SaaS companies should consider when choosing the best way to scale your integration efforts.
--
Launch integrations for customers in days instead of months with Pandium's integration deployment platform. Learn more about Pandium here: https://www.pandium.com/
Pandium is the only embedded integration platform that facilitates faster code-first development of integrations, allowing B2B SaaS companies to launch integrations at scale without sacrificing customization and control.