Between Product and Partnerships
Building an ecosystem requires close collaboration between product and partnerships. We're talking to product, partnership, and engineering leaders about how to build, support, and scale SaaS ecosystems that result in happier customers and more revenue. Watch, listen, or read the interviews.
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Between Product and Partnerships
Understanding Different Partnership Motions
In this podcast interview we sat down with Marco De Paulis, Director, Ecommerce Partnerships at Ryder.
Marco stresses the importance of being prescriptive and detailed in integration proposals. By engaging with customers early on, gathering feedback, and incorporating their ideas, the partnership team ensures a more successful integration development.
He also shared the long-term impact on customer retention, emphasizing that its not just about a great launch - it's about making your product stickier, keeping those users around for the long haul.
Keep up with Marco here!
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