Choosing Strategic Partnerships Optimized for Joint Value & Managing Expectation Around ROI - Episode 16

We interviewed Gary Ballabio, the VP of Technology Partnerships at Cloudinary. In this interview he shared: 

*A framework for choosing strategic partnerships optimized for joint value.
*Where he believes tech partnerships bring the most business value.
*Advice for managing expectations around ROI.
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To access more content on integrations, APIs, and technology partnerships, check out our blog and resources page below

Blog: https://www.pandium.com/blog

Tech Partnerships & Product Management Resources: https://www.pandium.com/resource-center

Chapters

• 0:50 Gary's Experience and Role at Cloudinary
• 3:08 Technical understanding he suggests tech partnership managers have
• 5:41 How tech partner managers can better communicate with product teams
• 8:01 Considerations before choosing strategic partners
• 10:50 Gary's framework for choosing strategic partners
• 13:15 What people often miss when building new technology partnerships
• 14:12 What people get wrong about tracking the ROI of technology partnerships
• 16:11 Advice for tracking attribution on sales
• 17:15 Advice for first technology partnerships hires
• 20:22 Managing expectations around ROI when you're building or re-building a tech partner program
• 21:13 How to manage expectations around ROI when you're building or re-building a tech partner program
• 24:24 Educating internally about the value of partnerships
• 26:37 Advice for tracking how partnerships accelerate sales cycles
• 28:06 Where to connect with Gary