Between Product and Partnerships
Building an ecosystem requires close collaboration between product and partnerships. We're talking to product, partnership, and engineering leaders about how to build, support, and scale SaaS ecosystems that result in happier customers and more revenue. Watch, listen, or read the interviews.
Want to access more content on integrations, APIs, and technology partnerships? Check out our blog and resources page here:
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Between Product and Partnerships
The Benefits of Reporting to Sales & Best Practices for Cross-functional Collaboration - Episode 14
In this episode of Between Product and Partnerships, we spoke with Katherine Tooley, a Technology Partnerships Manager at LogicGate, a modern risk management platform.
An an engineer turned technology partner manager, she now serves as a liaison between sales, CX, and product teams to collaboratively identify integration solutions that provide value to their market base.
In his interview Katherine shares:
* What drove her transition from engineering to tech partnerships
* The technical understanding she recommends for tech partner managers
* Best practices and processes for collaborating with and enabling sales & CX regarding integrations and partners
* Partner API documentation red and green flags
* The benefits and drawbacks of reporting under product vs sales
Learn more about LogicGate here: https://www.logicgate.com/
Read the transcript here: https://www.pandium.com/blogs/the-benefits-of-reporting-to-sales-best-practices-for-cross-functional-collaboration
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To access more content on integrations, APIs, and technology partnerships, check out our blog and resources page below:
Download the 2022 Guide to Launching an In-App Marketplace: https://www.pandium.com/resources/download-the-2022-guide-to-launching-an-integration-marketplace
Download the Report on the State of Integrations and APIs at 400 SaaS Companies: https://www.pandium.com/resources/download-the-report-on-the-state-of-integrations-and-apis-at-400-saas-companies
Tech Partnerships & Product Management Resources: https://www.pandium.com/resource-center
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