Between Product and Partnerships
Building an ecosystem requires close collaboration between product and partnerships. We're talking to product, partnership, and engineering leaders about how to build, support, and scale SaaS ecosystems that result in happier customers and more revenue. Watch, listen, or read the interviews.
Want to access more content on integrations, APIs, and technology partnerships? Check out our blog and resources page here:
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Between Product and Partnerships
Addressing Barriers to Technology Partner Engagement and Enablement - Episode 11
Rachel Collie is the Director of Technology Partnerships and App Marketplace at Unanet. When Rachel initially joined Unanet, she realized that there were a lot of barriers to entry for tech partners, specifically when it came to building, accessing, and deploying integrations. In this interview Rachel shares:
- Barriers to entry that negatively impact technology partners engagement.
- Advice for working with the product org and technology partners to identify and build high value integrations.
- Tools and processes for scaling collaboration with internal product teams & technology partners.
Read the transcript here: https://www.pandium.com/blogs/processes-for-improving-tech-partner-engagement-and-enablement
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To access more content on integrations, APIs, and technology partnerships, check out our blog and resources page below
Download the 2022 Guide to Launching an In-App Marketplace: https://www.pandium.com/resources/download-the-2022-guide-to-launching-an-integration-marketplace
Download the Report on the State of Integrations and APIs at 400 SaaS Companies: https://www.pandium.com/resources/download-the-report-on-the-state-of-integrations-and-apis-at-400-saas-companies
Partnerships & Product Management Resources: https://www.pandium.com/resource-center
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