Between Product and Partnerships

Addressing Barriers to Technology Partner Engagement and Enablement - Episode 11

Kelly Sarabyn & Liz Garcia

Rachel Collie is the Director of Technology Partnerships and App Marketplace at Unanet. When Rachel initially joined Unanet, she realized that there were a lot of barriers to entry for tech partners, specifically when it came to building, accessing, and deploying integrations. In this interview Rachel shares: 

  • Barriers to entry that negatively impact technology partners engagement. 
  • Advice for working with the product org and technology partners to identify and build high value integrations.
  • Tools and processes for scaling collaboration with internal product teams & technology partners. 

Read the transcript here: https://www.pandium.com/blogs/processes-for-improving-tech-partner-engagement-and-enablement
--

To access more content on integrations, APIs, and technology partnerships, check out our blog and resources page below

Download the 2022 Guide to Launching an In-App Marketplace: https://www.pandium.com/resources/download-the-2022-guide-to-launching-an-integration-marketplace

Download the Report on the State of Integrations and APIs at 400 SaaS Companies: https://www.pandium.com/resources/download-the-report-on-the-state-of-integrations-and-apis-at-400-saas-companies

Partnerships & Product Management Resources: https://www.pandium.com/resource-center
--

To network with others working on building integrated SaaS tech partnerships apply to join our 1100+ member group here: https://www.saasecosystemalliance.com/