Choosing Strategic Partnerships Optimized for Joint Value & Managing Expectation Around ROI - Episode 16
August 07, 2023
We interviewed Gary Ballabio, the VP of Technology Partnerships at Cloudinary. In this interview he shared:
*A framework for choosing strategic partnerships optimized for joint value.
*Where he believes tech partnerships bring the most business value.
*Advice for managing expectations around ROI.
To access more content on integrations, APIs, and technology partnerships, check out our blog and resources page below
Tech Partnerships & Product Management Resources: https://www.pandium.com/resource-center
Gary's Experience and Role at Cloudinary
Technical understanding he suggests tech partnership managers have
How tech partner managers can better communicate with product teams
Considerations before choosing strategic partners
Gary's framework for choosing strategic partners
What people often miss when building new technology partnerships
What people get wrong about tracking the ROI of technology partnerships
Advice for tracking attribution on sales
Advice for first technology partnerships hires
Managing expectations around ROI when you're building or re-building a tech partner program
How to manage expectations around ROI when you're building or re-building a tech partner program
Educating internally about the value of partnerships
Advice for tracking how partnerships accelerate sales cycles
Where to connect with Gary