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Between Product and Partnerships

Choosing Strategic Partnerships Optimized for Joint Value & Managing Expectation Around ROI - Episode 16

August 07, 2023 Liz Garcia
Choosing Strategic Partnerships Optimized for Joint Value & Managing Expectation Around ROI - Episode 16
Between Product and Partnerships
Chapters
0:50
Gary's Experience and Role at Cloudinary
3:08
Technical understanding he suggests tech partnership managers have
5:41
How tech partner managers can better communicate with product teams
8:01
Considerations before choosing strategic partners
10:50
Gary's framework for choosing strategic partners
13:15
What people often miss when building new technology partnerships
14:12
What people get wrong about tracking the ROI of technology partnerships
16:11
Advice for tracking attribution on sales
17:15
Advice for first technology partnerships hires
20:22
Managing expectations around ROI when you're building or re-building a tech partner program
21:13
How to manage expectations around ROI when you're building or re-building a tech partner program
24:24
Educating internally about the value of partnerships
26:37
Advice for tracking how partnerships accelerate sales cycles
28:06
Where to connect with Gary
More Info
Between Product and Partnerships
Choosing Strategic Partnerships Optimized for Joint Value & Managing Expectation Around ROI - Episode 16
Aug 07, 2023
Liz Garcia

We interviewed Gary Ballabio, the VP of Technology Partnerships at Cloudinary. In this interview he shared: 

*A framework for choosing strategic partnerships optimized for joint value.
*Where he believes tech partnerships bring the most business value.
*Advice for managing expectations around ROI.
--
To access more content on integrations, APIs, and technology partnerships, check out our blog and resources page below

Blog: https://www.pandium.com/blog

Tech Partnerships & Product Management Resources: https://www.pandium.com/resource-center


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Show Notes Chapter Markers

We interviewed Gary Ballabio, the VP of Technology Partnerships at Cloudinary. In this interview he shared: 

*A framework for choosing strategic partnerships optimized for joint value.
*Where he believes tech partnerships bring the most business value.
*Advice for managing expectations around ROI.
--
To access more content on integrations, APIs, and technology partnerships, check out our blog and resources page below

Blog: https://www.pandium.com/blog

Tech Partnerships & Product Management Resources: https://www.pandium.com/resource-center


0:50
Gary's Experience and Role at Cloudinary
3:08
Technical understanding he suggests tech partnership managers have
5:41
How tech partner managers can better communicate with product teams
8:01
Considerations before choosing strategic partners
10:50
Gary's framework for choosing strategic partners
13:15
What people often miss when building new technology partnerships
14:12
What people get wrong about tracking the ROI of technology partnerships
16:11
Advice for tracking attribution on sales
17:15
Advice for first technology partnerships hires
20:22
Managing expectations around ROI when you're building or re-building a tech partner program
21:13
How to manage expectations around ROI when you're building or re-building a tech partner program
24:24
Educating internally about the value of partnerships
26:37
Advice for tracking how partnerships accelerate sales cycles
28:06
Where to connect with Gary