Between Product and Partnerships
Building integrations and a SaaS ecosystem requires close collaboration between product, tech partnerships, and other GTM and technical teams. We're talking to product, partnership, and engineering leaders about how to build, support, and scale integrations and SaaS ecosystems that result in happier customers and more revenue. Watch or listen on YouTube and most podcast directories.
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Between Product and Partnerships
Tactics for Scaling Technology Partner Marketing and Attribution Tracking - Episode 12
Sonal Uban is the Director of Marketing for Technology Alliances at Fortinet, a global leader for cybersecurity services. In this interview she shares:
- How smaller companies can get the attention of larger partners
- Underutilized methods for co-marketing
- How she’s scaled co-marketing & attribution tracking
- What to do before taking joint-solutions to market
- A framework for assessing the compatibility of a tech partnership
Read the transcript here: https://www.pandium.com/blogs/tactics-for-scaling-partner-marketing-and-attribution-tracking
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To access more content on integrations, APIs, and technology partnerships, check out our blog and resources page below
Download the 2022 Guide to Launching an In-App Marketplace: https://www.pandium.com/resources/download-the-2022-guide-to-launching-an-integration-marketplace
Download the Report on the State of Integrations and APIs at 400 SaaS Companies: https://www.pandium.com/resources/download-the-report-on-the-state-of-integrations-and-apis-at-400-saas-companies
Partnerships & Product Management Resources: https://www.pandium.com/resource-center
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