Between Product and Partnerships
Building integrations and a SaaS ecosystem requires close collaboration between product, tech partnerships, and other GTM and technical teams. We're talking to product, partnership, and engineering leaders about how to build, support, and scale integrations and SaaS ecosystems that result in happier customers and more revenue. Watch or listen on YouTube and most podcast directories.
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Between Product and Partnerships
Leveraging Partner Data & Tracking Partner Influence on Sales - Episode 10
Kalen Kimm is currently launching the partnerships program as the Strategic Partnerships Director at Jebbit, the leading software to capture zero-party data. Kalen has worked in SaaS partnerships and sales for the past 10 years, and shares his thoughts on:
- Why sales teams should be leveraging second-party/partner data
- Best practices and pitfalls for enabling sales teams to leverage partner data
- Processes, systems, and technologies he has used in the past to help with tracking partner influence and attribution within the sales pipeline
- Advice for quantifying the value of partner influence within a burgeoning partner program
Read the transcript here:
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