Leveraging Partner Data & Tracking Partner Influence on Sales - Episode 10

Kalen Kimm is currently launching the partnerships program as the Strategic Partnerships Director at Jebbit,  the leading software to capture zero-party data. Kalen has worked in SaaS partnerships and sales for the past 10 years, and shares his thoughts on: 

• Why sales teams should be leveraging second-party/partner data 
• Best practices and pitfalls for enabling sales teams to leverage partner data
• Processes, systems, and technologies he has used in the past to help with tracking partner influence and attribution within the sales pipeline
• Advice for quantifying the value of partner influence within a burgeoning partner program

Read the transcript here:
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