Between Product and Partnerships
Building integrations and a SaaS ecosystem requires close collaboration between product, tech partnerships, and other GTM and technical teams. We're talking to product, partnership, and engineering leaders about how to build, support, and scale integrations and SaaS ecosystems that result in happier customers and more revenue. Watch or listen on YouTube and most podcast directories.
Want to access more content on integrations, APIs, and technology partnerships? Check out our blog and resources page here:
Blog - https://www.pandium.com/blog
Resources - https://www.pandium.com/resource-center
Between Product and Partnerships
Advice for Building and Managing a Technology Partner Program - Episode 5
Chris Lavoie leads Gorgias' technology partner program as their Technology Partnerships Lead. About 2 years ago he was their only Technology Partnerships Manager. Since then, Gorgias' technology partner program has grown to a team of 6, become a million-dollar ARR channel, and launched an app marketplace with 75+ integrations.
In this interview, he shares advice for growing a partnerships team, what he looks for when hiring tech partner managers, advice for the interview process, metrics and tools for measuring the success of tech partnerships, and how he decides and audits his investment in new and existing partners.
Gorgias is an end-customer engagement help desk SaaS platform for direct-to-consumer brands to power their customer communications both pre- and post-purchase. Learn more at: https://www.gorgias.com/
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Want to access more content on technology partnerships, integrations, and APIs? Check out our blog and resources page here:
Download the Report on the State of Integrations and APIs at 400 SaaS Companies: https://www.pandium.com/resources/download-the-report-on-the-state-of-integrations-and-apis-at-400-saas-companies
Partnerships & Product Management Resources: https://www.pandium.com/resource-center
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